Creating iOS apps begins with clarity: identifying the target users, the app's purpose, and the problem to address in the initial release. A robust discovery phase helps outline the MVP, select suitable architecture, and steer away from features that appear impressive on paper but don’t enhance actual usage.

After the foundation is in place, attention moves to the UI behavior, speed, and reliability across iPhone variants and iOS releases. Uniform navigation, thoughtful state handling, and well-planned integrations (payments, authentication, analytics, backend APIs) help keep the product maintainable and scalable following the App Store debut.